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Location Civil Aerodrome Post, Coimbatore, Tamilnadu, India - 641 014
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Research Activities

PUBLICATIONS IN JOURNALS

  • S. Gokul Kumar, (2021)  “A Study on the Impact of Macroeconomic Determinants on the Non-Performing Assets of Old Private Sector Banks in India”, Finance India, Vol. XXXV, No. 2, pp. 485 – 496.
  • Dr. S. Gokul Kumar, (2021)  “Crypto Currencies: Issues and Perspectives”, Journal of Development Research, Vol. 14, Issue 4, pp. 15 – 19.
  • Dr. S. Thilaga, (2022)  “An Empirical Study on Customer Experience And Customer Engagement Towards Electric Bikes With Reference To Bangalore City”, Journal of Positive School Psychology, 4591 – 4597.
  • Dr.T.Sathya Priya, (2022)  “A literature Review on Customer Relationship Management”, SpecialusisUgdymas / Special Education, Vol 1, Issue 43, pp. 8448 - 8458
  • Dr. R. Jayanthi, (2022)  “Effect of Organizational Commitment with Special Reference to HRM”, Seybold Report, Vol. 17, Issue 10, 2022, pp. 1987 – 1994.
  • Dr.V.Selladurai, (2022)  “Comprehensive characterization of AA 2024T3 fiber metallaminate with nanosilica-reinforced epoxy based polymericcomposite panel for lightweight applications”, Polymer Composites, Vol. 43, Issue 11, 2022, pp. 8274 – 8296.
  • Dr.A.G.Sudha, (2023),  “Reframing Leadership Practices to Improve Employee Engagement and Retention in Remote Working Environments”, Indian Journal of Natural Sciences, Vol.13, Issue 76, pp. 52789 –52796.
  • Dr. S. Thilaga, (2023)  “A Study on Effects of Glass Ceiling on Women Career Development in Academia with Special Reference to HEI’s in Ibra”, SCRIP, Open Journal of Social Sciences, Vol. 11, No. 1, pp. 232-242.
  • Dr. S. Thilaga, (2023)  “Construction of An Optimal Portfolio Using The Single Index Model: An Empirical Study Of Pre and Post Covid 19”, Journal of Pharmaceutical Negative Results, Vol. 14, No.3, pp. 406-417.
  • Dr.A.G.Sudha (2023)  “Workplace Factors and Employee Indifference: Psychological Role of Burnout as a Mediator”, Journal for Re Attach Therapy and Developmental Diversities, Vol, 6, No, 10s(2), pp.84-92.
  • Dr.A.G.Sudha (2023)  “Unraveling the Link between Burnout and Employee Indifference: Exploring Pathways for Sustainable Quality Education in Business Schools”, Journal for Re Attach Therapy and Developmental Diversities, Vol, 6, No, 10s(2), pp.985-992.

BOOK PUBLICATIONS

sl noname of the faculty membertitle of the book publishedtitle of the chapters publishedyear of publicationisbn numbername of the publisher
1Dr. S. Gokul KumarGoing Contactless: An Opportunity in PandemicAn Exploratory Analysis of Factors Causing the Non-Performing Assets in Indian Banks and Measures – The Customers’ Perspective During the Pandemic; Going Contactless: An Opportunity in Pandemic2021978-93-90573-21-9Swaranjali Publications
2Dr. S. Gokul KumarPrinciples of Management-2021978-93-5457-842-7Amazon KDP - E-Book
3Dr. S. Gokul KumarA Study on the Non-Performing Assets of Selected Public and Private Sector Banks in India-2021978-93-5493-139-0Amazon KDP - E-Book
4Dr. R. Jayanthi & Dr. T. Sathya PriyaSocial Responsibility of Business and Sustainable DevelopmentA Sustainable Model of Community Engagement: G18 Public Charitable Trust2022978-93-94428-45-4Multi Spectrum Publications
5Dr.A.G.SudhaResearch Methodology-2023978-93-5757-342-9Scientific International Publishing House (SIPH)
6Dr. R. Jayanthi & Dr. T. Sathya Priyaநான் உங்களுக்கு கற்பிக்காததற்கு மன்னிக்கவும்English to Tamil Translation of 50 Case studies written by the former IIM Professor Dr. Krishna Kumar in Strategic Management Domain2023-Self- Published and Launched at IIM Trichy

SEED MONEY GRANT RECEIVED FROM CIT

name of the faculty members provided with seed money date of grant project title amount granted inr
Dr.A.G.Sudha 07.08.2023 Learning and Development: A Blended Learning Through Gamification – A Tool to Improve Sustainable Branding 50000
Dr.S.Thilaga
Dr.J.Deepa